GAME Act of 2026 Gaming Advertisement to Minors Enforcement Act...
A bill to prohibit covered digital advertising platforms from displaying targeted advertisements directed to a minor that promote sports gambling platforms.
This bill, SB4555, aims to protect minors from targeted advertisements that promote sports gambling. If passed, it would prohibit digital platforms from showing such ads to anyone under 18 years old. This would affect both digital advertising companies and gambling platforms by restricting how they can market their services to young people.
The bill was introduced on May 18, 2026, and is currently in its early stages. After being read twice in the Senate, it was referred to the Committee on Commerce, Science, and Transportation for further review. As of now, no additional actions have been taken, and the committee will determine the next steps.
Key highlights so far include the bill being introduced and referred to the appropriate committee. The sponsors, a mix of Democrats and Republicans, indicate a bipartisan effort to address the issue of minors being exposed to gambling ads online.
