SLASH Prices Act Shedding Light on Algorithms Setting Higher...
To require disclosure when personalized algorithmic pricing is used, and for other purposes.
This bill, HB9371, proposes to make it mandatory for companies to disclose when they use personalized algorithmic pricing. This means that if a company uses an algorithm to set different prices for different customers based on various factors, they will have to inform consumers about it. The goal is to increase transparency and help consumers understand why they are being charged different prices.
The SLASH Prices Act would affect consumers who shop online or use apps where personalized pricing might be applied. By requiring companies to be upfront about their pricing methods, consumers might be better equipped to make informed decisions about where and how they spend their money. This could lead to fairer pricing practices and potentially lower prices for some consumers.
HB9371 was introduced on June 18, 2026, and referred to the House Committee on Energy and Commerce on the same day. The sponsors, Seth Moulton, Maggie Goodlander, and Suhas Subramanyam, are all Democrats. As of June 23, 2026, sponsor remarks have been made in the House regarding the measure.
